THE APPLICATION OF THE MARKETING CONCEPT IN THE MARKETING OF AGRICULTURAL (POULTRY) PRODUCTS IN ABIA
ABSTRACT
The topic, the application of the marketing concept in the marketing of agricultural products is an interesting topic, which has given the researcher a challenging opportunity to investigate, and was able to come forward with certain facts about the topic. As the topic implies, the marketing concept is a philosophy that holds that the customer satisfaction is the social and economic justification for the existence of a business agriculture as a form of business is not in exemption when it comes to the marketing of its products. Have, poultry business is sampled out and the application of marketing concept in the marketing of its products, in the course of researching into this associated with poultry management and how it will affect the consumers if the farmers are marketing oriented rather than sales oriented. Such problems are discussed in details in chapters of the research work and useful recommendation suggestion made to guide poultry farmers who apt to practice real marketing ethics and its concepts if applied will help them to remain in the business successfully.
Background to the Study
Fiscal decentralization, which mirrors the amount of fiscal autonomy and responsibility accorded...
Background of the Study
Newspapers have long been considered a major source of information for shaping public opinion. E...
ABSTRACT
Albert Einstein, in a letter to a Rumanian friend Maurice Solvine from Princeton U.S.A. N...
Background of the Study
The telecommunications sector in Nigeria is pivotal to the country’s economy but is fraugh...
ABSTRACT
The quality and use of serial publications on research output of post graduate students of National Open University of Nigeria (...
ABSTRACT
The visco-elastic properties of Khayasenegalensis (KS gum), Anacardium occidentale (AO gum) and Acacia senegal (AS gum) blends i...
Background of the Study
Mobile banking platforms are at the heart of modern financial services, providing customers with convenient acces...
Abstract
The study examined the effect of organizational structure on corporate performance of Globacom...
ABSTRACT
Stereospermum kunthianum (Bignoniacea) herb is used in Hausa ethnomedicine in treating bronchitis, veneral diseases, diarrheoa a...